Business & Finance

Elite Metrics for Marketing Pros

Probe deep into complex marketing frameworks and calculations with this demanding quiz.

#marketing metrics#advanced analytics#growth AARRR#NPS calculation#Kano Model#services 7Ps#customer LTV#attribution models

Total Questions

Difficulty Level

hard

Progress

0/0

Quiz Questions

Answer all questions below and test your knowledge.

1
Which attribution model assigns progressively more credit to touchpoints closer to conversion?
Question 1
2
In SaaS marketing, Lifetime Value (LTV) is best approximated by:
Question 2
3
The extended marketing mix for services adds People, Process, and Physical Evidence to the original 4Ps.
Question 3
4
A customer survey shows 60% Promoters, 25% Passives, 15% Detractors. The Net Promoter Score (NPS) is:
Question 4
5
In the Kano Model, attractive attributes are those that delight customers when present because they are:
Question 5
6
The AARRR growth marketing framework ends with which metric after Acquisition, Activation, Retention, and Referral?
Question 6

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