Evolving Marketing Strategies: A Hard-Level Assessment
Challenge yourself with expert-level questions covering modern marketing analytics, budgeting, and growth tactics.
Quiz Questions
Answer all questions below and test your knowledge.
- 1
Which expression correctly calculates Customer Lifetime Value when churn is constant?
- 2
In a multi-touch attribution framework, which model assigns the highest credit to the first interaction?
- 3
When allocating a $2 million budget across four channels with diminishing returns, which allocation yields the greatest marginal ROI according to a convex response curve?
- 4
A product exhibits a price elasticity of -2.5. If the price rises by 4%, what is the expected change in quantity demanded?
- 5
In an A/B test with 10,000 visitors per variant, variant B shows a conversion rate of 2.05% versus 2.00% for variant A. Which statistical test is most appropriate to assess significance?
- 6
Which metric directly measures the efficiency of moving leads from marketing qualified to sales accepted stages?
- 7
When evaluating a backlink profile, which factor most strongly predicts future ranking improvements?
- 8
A sudden drop in email open rates is most commonly linked to which issue?
- 9
Which KPI aligns most closely with customer acquisition cost efficiency in a subscription model?
- 10
Which machine learning technique is best suited for forecasting monthly sales based on seasonal patterns and promotional events?
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